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    • 11

    Opinion: Middle East spa revolution

    Pearl Tree contributed to the Hoteliers Middle East The Spa Revolution round-table discussion, March 2016 edition. The discussion covers some of the latest trends, challenges and opportunities for the GCC spa and wellness industry.

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    Ahlan! Hot 100

    Pearl Tree showcased and gifted the Hot 100 winners at Ahlans! VIP lounge celebrating the most influential and leading personalities in the UAE, allowing fantastic coverage for our brands Anne Semonin and Neom. Visit Ahlan! article.   The event was a great success and increased the awareness of both brands, driving people into retailers where the products can be purchased. Watch Ahlan! Hot 100 event showcase. We are expect further official coverage and editorial to follow plus further trending on social media.

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    • 06

    Sodashi private showcase event at St. Regis Hotel

    Pearl Tree co-hosted a Sodashi event with the spa team at the new St. Regis hotel. The event by invitation only included showcasing of Sodashi’s award winning treatments, one-2-one skin consultations, treatment tasters, exclusive promotions and entertainment including the famous St. Regis ritual of Champagne Sabering. Feedback from Lauren Henry, Spa Manager: “Thank you once again Pearl Tree for a great event and look forward to the next one.”