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    Opinion: Middle East spa revolution

    Pearl Tree contributed to the Hoteliers Middle East The Spa Revolution round-table discussion, March 2016 edition. The discussion covers some of the latest trends, challenges and opportunities for the GCC spa and wellness industry.

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    Ahlan! Hot 100

    Pearl Tree showcased and gifted the Hot 100 winners at Ahlans! VIP lounge celebrating the most influential and leading personalities in the UAE, allowing fantastic coverage for our brands Anne Semonin and Neom. Visit Ahlan! article.   The event was a great success and increased the awareness of both brands, driving people into retailers where the products can be purchased. Watch Ahlan! Hot 100 event showcase. We are expect further official coverage and editorial to follow plus further trending on social media.

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    Health and wellness offerings in the five star spa segment are continuing to grow and hotel chains are having to adapt fast. Pearl Tree talks to the Hospitality News Dubai audience about this change in the August-September 2015 edition.